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Wednesday, July 25, 2007

WTF?! Microsoft now Digg's Ad Company

Kevin Rose and the rest of the gang at Digg have scored a somewhat surprising deal with Microsoft to sell their ads. It's odd, but hey, whatever pays the bills, right? Here's a quote from Rose on the Digg blog:

This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth. Best of all, it lets the Digg team completely focus on new feature development. Federated Media, which has been an awesome partner for the last year and a half, will continue working with Digg focusing on integrated sponsorships and custom programs like the Arc project in labs.

This should make no difference whatsoever to your digging experience, hopefully. I just thought everyone would like to know.

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